Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry

Consumer perceptions of quality, satisfaction, and brand credibility are critical ingredients for developing healthy brands with high value in a competitive market. However, few authors have looked into the credibility`s intervening role effect quality satisfaction on equity non-conventional health industry. Hence, this paper sought to evaluate mediating A covariance-based structural equation model was analytical tool employed hypotheses stated paper. Data were gathered from 265 customers using systematic sampling technique. The research confirmed that contributes partially impact completely Accordingly, expanding current management literature by demonstrating path between equity, particularly This also adds manager`s knowledge how build harness credibility, increase